A CRITICAL eye will be cast over Wagga businesses in an effort to help retailers identify areas they could improve.
A mystery shopper will be visiting businesses in the city before revealing their findings at a special breakfast event next month.
The Are Your Customers Revolting? business breakfast is an initiative of the Wagga Business Chamber and Wagga City Council, with attendees to hear from retail experience expert Debra Templar.
Her presentation will be a chance for local businesses to get some tips about what they could be doing better to entice more customers.
Wagga Business Chamber President Fran Wooden said businesses had to evolve to keep up with changing demands of customers.
“The way consumers engage with a business today is a world apart from how it was done 10 years ago, so we need to change with the times,” she said.
“Anyone serious about making sure their business can thrive in the modern customer-driven world will want to be at this event to hear Debra Templar’s insights into what makes a memorable and positive experience for your customers.”
Mrs Wooden urged people from retail, hospitality and other industries to get along to the breakfast.
The event will be held from 7.30am to 8.50am on March 4 at the Mercure Hotel.
Tickets are $22 for business chamber members and $30 for non-members, available by calling 13 26 96 or online.